Tumblr was, at that time, still a unicorn; the possibility of making money was just as powerful an asset as the actual making of it.
Plus, cat videos.
I am plugged into the mainframe, wired to the primary source.
Exposely still exists, and Hegstad is listed as the founder on its web site, but the day I talked to him the site was down—its security certificate had expired.
Description: Lilley would eventually recruit a few hundred kids, mostly teen humor blogs, whose combined Tumblrs would total an estimated 35 million followers. Campaigns run as high as six figures.